APR- Accredited in Public Relations

Missy Kruse is among the less than 25% of Public Relations Society of America members nationwide to become accredited in public relations. In 1996, she spent several months more deeply educating herself about her chosen profession through the Society’s APR Accreditation Program. Along with other members of the Public Relations Society of America, she voluntarily studied for and then passed both oral and written exams to achieve the prestigious APR, Accredited in Public Relations, designation in February 1997.

Just as the initials MD, RN and CPA differentiate those in other professions, the APR is considered the mark of distinction for those who demonstrate commitment to the profession and to its ethical practice.  Its fundamental purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field.

Accredited public relations professionals add value in many ways.

  • They are bound by strict ethical guidelines.
  • They are senior-level strategists who have demonstrated skills and abilities necessary in today’s public relations executive or manager.
  • They have successfully completed a challenging review and examination process.
  • They are required to maintain their Accreditation through professional development and education.
  • They have committed to enhancing the profession.
  • They have demonstrated the desire to succeed. (Source: Public Relations Society of America)